What movie trailers and teasers can air during Super Bowl Sunday? The biggest game in football is expected by movie fans and advertisers alike, spending more than $7 million per 30-second airtime during the February 12 showdown between the Kansas City Chiefs and the Philadelphia Eagles. Brands are already teasing their pop culture crossovers: Break bad‘s Bryan Cranston will reprise Walter White to promote PopCorners, Alicia Silverstone’s Cher will not Ignorant in a tie-in for online shopping cashback app Rakuten, and Mars, Inc. will introduce Saturday Night Live alum Maya Rudolph as their new M&M’s spokesperson.
Film marketing is also making a comeback. Last year’s big game featured the first teaser for Amazon TV series The Lord of the Rings: the rings of power, and six anticipated movie trailers: Marvel Studios’ Doctor Strange in the multiverse of madness (disney), The Adam Project (Netflix), Jurassic World Domination and no (Universal), and The Lost City and Sonic the Hedgehog2 (Decisive).
That was five in 2020 (Minions: The Rise of Gru, No Time To Die, F9, Black Widow, and Mulan) and similar to six in 2019 (Scary Stories to Tell in the Dark, Fast & Furious Presents: Hobbs & Shaw, Captain Marvel, Avengers: Endgame, Toy Story 4, and Alita: battle angel), but less than seven in 2018 (Avengers: Infinity War, Mission: Impossible — Fallout, Skyscraper, Solo: A Star Wars Story, Jurassic World: Fallen Kingdom, A Quiet Place, and red sparrow).
Super Bowl 2023 commercials
Warner Bros. Pictures will promote the DC movie The flash, which will reboot the DC Extended Universe ahead of the incoming DC Universe slate put together by DC Studios chiefs James Gunn and Peter Safran. In theaters from June 16 Justice League stars Ezra Miller and Ben Affleck reprise their roles as Barry Allen/The Flash and Bruce Wayne/Batman, respectively, as part of a cast that includes Sasha Calle as Supergirl and Michael Keaton as Dark Knight from the alternate universe.
Leading up to Super Bowl LVII, Universal Pictures premieres Fast X trailer online on February 10. The 10th chapter in the Fast and furious saga is expected to air a game-time spot sooner Fast X races into theaters May 19. Marvel Studios’ Ant-Man and the Wasp: Quantumaniawhich kicks off Phase 5 of the Marvel Cinematic Universe when it hits theaters February 17, is promoted in a co-branded spot with Heineken 0.0 featuring Paul Rudd.
2023 Super Bowl trailers to look forward to
Universal Pictures supporters
Likely: Together with Fast Xcould Universal promote its other A-list titles coming out this year: Illumination and Nintendo’s Animated The Super Mario Bros. movie (April 7) and the Christopher Nolan-directed Oppenheimer (21 July). In recent years, the studio has spent heavily on advertising for major games Minions: The Rise of Gru, Jurassic World Dominationand noso expect that tradition to continue in Super Bowl 57.
Warner Bros. Pictures trailers
Unlikely: Outside The flashthe the cramped Warner Bros. Discovery maybe not pay for his other DC release, Shazam! Anger of the Gods (March 17), the horror sequel Evil Dead Rise (April 21), or the Margot Robbie-led live action Barbie (21 July). Traditionally, Warner Bros. no Super Bowl ad time: The flash is their first major game promotion in 17 years. The studio fired for the last time V for Vendetta, Poseidonand 16 blocks in 2006.
Likely: After releasing a short teaser in September, Disney’s live-action The little Mermaid (May 26) could make a splash in the Super Bowl. The studio previously promoted another new animation from animated to live action, 2020 Mulan, with an ad buy at that year’s game. Though Disney’s Lucasfilm hasn’t had any Super Bowl airtime since then Solo: A Star Wars Story in 2018, the big game could kick off a marketing blitz for this summer Indiana Jones and the Dial of Fate (June 30th).
Fans can also expect Marvel’s second trailer Guardians of the Galaxy: Vol. 3 (May 5), the final chapter of filmmaker James Gunn’s cosmic trilogy.
Unlikely: Less likely The miracles (July 28), but the odds aren’t zero: In 2019, Disney debuted a pair of Marvel Super Bowl spots for Avengers: endgame and Captain Marvel.
Paramount Pictures Trailers
Likely: Movies that Paramount has promoted during the Super Bowl in recent years include the hits a quiet place, The Lost Cityand Sonic the Hedgehog2. This year – after last summer’s record-breaking box office run Top gun: Maverick – the studio is poised to continue its hot streak Scream VI (10th of March), Dungeons & Dragons: honor among thieves (March 31st), Transformers: Rise of the Beasts (June 9) and Tom Cruise’s Mission: Impossible – Dead Reckoning part one (14th of July). Paramount could bet big and go all out with in-game ads Scream VI and transformers — and possibly a second dose of Cruise for the audience still flying high in the air afterwards Independent thinking person.
Here’s everything you need to know how to watch the 2023 Super Bowl 57.
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