VFACTS January 2023: Ford Ranger leads new car sales, Tesla Model 3 third

VFACTS January 2023: Ford Ranger leads new car sales, Tesla Model 3 third

Sales of new vehicles in January 2023 continued their upward trend with strong demand – although there were a few surprises among the top sellers.


Demand for new cars in Australia remains strong – despite chronic inventory shortages, economic uncertainty, high inflation and rising interest rates – show official sales figures released today.

However, many new motor vehicles reported as sold in January 2023 were ordered over the past year – and delivered en masse as large shipments arrived.

Data shows that 84,873 new motor vehicles were reported as sold last month – an 11.9 percent increase from the same month last year.



Outcome of new car sales in January 2023 was 0.6 percent above the five-year average (84,389) from 2015 to 2019 before the pandemic and 4.2 percent below the January record of 88,551 set in 2018.

The Ford Ranger ute topped the sales charts in January 2023 – before Toyota Hilux ute, a month after it scored its seventh straight win of the year.



The Tesla Model 3 took third place for the first time in history and was the nation’s most popular passenger car of the month with 2,927 deliveries.

Coming in a surprise fourth place is the Mazda CX-3 urban SUV, which was ranked best-selling SUV of the month – while the Toyota RAV4, which was Australia’s third best-selling new vehicle last year overall, slipped to sixth on the sales chart in January 2023 amid long waits and production delays.



Wait times for most new cars remain three to nine months, although some models — like the Toyota RAV4 Hybrid and Toyota Camry Hybrid — have delivery delays of up to two years.

The January 2023 new car sales result seems to show a lag between demand for new motor vehicles and declining consumer confidence in other sectors.

Sean Hanley, the sales and marketing chief of Toyota Australia – which accounts for one in five new cars sold – says demand for new cars has fallen since extreme highs during the pandemic, when Australians treated themselves to a new car instead of a holiday abroad . However, customer orders remain strong.



“We’re still seeing strong demand,” said Mr. Hanley. “It’s not as crazy as it was during the peak[of COVID]but demand has, what I would call it, normalized.

“You have to remember that pre-COVID demand was very strong. To say that demand has eased or returned to normal at these levels doesn’t mean the industry is about to go backwards.

“We still have strong order banks and people are still asking for new cars and placing orders for new cars even though they know there could be a wait of 18 months to two years in some cases.”



As previously reported, sales figures for the last year showed 1,081,429 New motor vehicles were reported as sold in 2022, up 3.0 percent from the previous year – but 9.0 percent down from the record 1,189,116 set in 2017 and 5.8 percent down from the five-year average before the pandemic.

The data below was provided by the Federal Chamber of Automotive Industries (FCAI) and compiled by Alex Misoyannis and Ben Zechariah.

Note: The FCAI has reshuffled some of their categories for the new year, increased price limits, added a new category (values ​​over $100,000) and moved some vehicles to other categories as their prices have increased (e.g. Volkswagen Golf and Subaru WRX, previously in the small car category under $40,000).

rank model Born in January 2023 Change from year to year
1 Ford Ranger 4749 increased by 46.3 percent
2 Toyota HiLux 4131 increased by 15 percent
3 Tesla model 3 2927 N / A
4 Mazda CX-3 2417 increased by 167.1 percent
5 Mazda CX-5 2189 Down 31.9 percent
6 Toyota RAV4 1958 increased by 37.4 percent
7 Isuzu D Max 1843 minus 2.7 percent
8th MGZS 1842 increased by 16 percent
9 Mitsubishi Outlander 1674 increased by 23.8 percent
10 Hyundai Tucson 1615 increased by 108.4 percent

TOP 10 CAR BRANDS IN January 2023

rank brand Born in January 2023 Change from year to year
1 Toyota 13,363 minus 12.8 percent
2 Mazda 9407 minus 4.1 percent
3 ford 6624 increased by 46.3 percent
4 kia 6006 increased by 8.8 percent
5 Hyundai 5809 increased by 13.3 percent
6 Mitsubishi 5276 minus 19.2 percent
7 MG 4015 increased by 13.5 percent
8th Subaru 3601 increased by 32.3 percent
9 Tesla 3313 N / A
10 Isuzu Ute 2671 minus 1.6 percent

Passenger Cars: Top three in each segment in January 2023

Micro Kia Picanto (328) Fiat/Abarth 500 (71) Mitsubishi Mirage (0)
Light < $30,000 MG 3 (1348) Mazda 2 (660) Kia Rio (499)
Light > $30,000 mini hatch (149) Skoda Fabia (57) Audi A1 (35)
Small < $40,000 Hyundai i30 (1565) Toyota Corolla (1116) Mazda 3 (824)
Small > $40,000 Volkswagen Golf (267) Subaru WRX (247) Mercedes-Benz A-Class (225)
Medium < $60,000 Toyota Camry (372) Mazda 6 (199) Skoda Octavia (122)
Medium > $60,000 Tesla Model 3 (2927) Mercedes-Benz C-Class (408) North Star 2 (164)
Large < $70,000 Kia Stinger (172) Skoda Superb (33) Citroën C5X (3)
Large > $70,000 Audi E-Tron GT (33) BMW 5 Series (26) Mercedes-Benz EQE (14)
Upper large <$100,000 Chrysler 300 (0)
Upper large >$100,000 BMW 7 Series/i7 (21) Mercedes-Benz S-Class (10) Porsche Panamera (8)
people mover Kia Carnival (1029) Hyundai Staria (115) Mercedes-Benz V-Class (34)
Sports < $80,000 Subaru BRZ (116) Mazda MX-5 (86) Ford Mustang (75)
Sports > $80,000 BMW 4 Series Coupe/Convertible (63) Mercedes-Benz C-Class Coupé/Cabriolet (41) Porsche 718 Boxster/Cayman (31)
Sports > $200,000 Porsche 911 (24) Ferrari sports car (17) McLaren sports cars (10)

SUVs: Top three in each segment in January 2023

Light SUV Mazda CX-3 (2417) Hyundai Venue (672) Suzuki Jimny (593)
Small SUV < $45,000 MG-ZS (1842) Mitsubishi ASX (1096) Haval Jolion (875)
Small SUV > $45,000 Volvo XC40 (408) Audi Q3 (403) Kia Niro (165)
Medium SUV < $60,000 Mazda CX-5 (2189) Toyota RAV4 (1958) Mitsubishi Outlander (1674)
Medium SUV > $60,000 Tesla Model Y (386) BMW X3 (384) Mercedes-Benz GLC (305)
Large SUV < $70,000 Ford Everest (1230) Toyota Prado (1182) Kia Sorento (1043)
Large SUV > $70,000 Mercedes-Benz GLE (321) BMW X5 (205) Audi Q7 (153)
Top large SUV < $120,000 Toyota LandCruiser Estate (996) Nissan Patrol station wagon (253) Land Rover Discovery (1)
Upper Large SUV > $120,000 Lexus LX (82) BMW X7 (57) Range Rovers (29)

Utes and Vans: Top three in each segment in January 2023

Vans < 2.5 t Volkswagen Caddy (32) Peugeot Partners (5) Renault Kangoo (1)
Delivery van 2.5t-3.5t Toyota HiAce Transporter (439) Hyundai Staria Charge (252) Ford Transit Custom (241)
4×2 Utes Toyota HiLux (1087) Ford Ranger (499) Isuzu D Max (206)
4×4 Utes < $100,000 Ford Ranger (4250) Toyota HiLux (3044) Isuzu D Max (1637)
Values ​​> $100,000 Aries 1500 (405) Chevrolet Silverado 1500 (184) Chevrolet Silverado HD (41)

Joshua Dowling has been a motoring journalist for over 20 years, most of his time working for The Sydney Morning Herald (as motor editor and one of the early members of the Drive team) and News Corp Australia. He joined CarAdvice / Drive in 2018 and has been a World Car of the Year judge for more than 10 years.

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