Hip-hop legends Snoop Dogg and Master P throw themselves into cornflakes. On Tuesday, entertainment icon brand Broadus Foods and Post Consumer Brands announced a partnership for the new line of Snoop Cereal. According to Post, the partnership is underpinned by a shared passion for feeding families and empowering diverse communities with the new collection of three breakfast cereals launching this summer. The three cereals in the collection are Snoop Cereal Fruity Hoopz, Snoop Cereal Cinnamon Toasteez, and Snoop Cereal Frosted Drizzlerz.
Each of the Snoop Cereal boxes also features an array of colorful characters, including K-9 team leader Captain Ace, Max, Hercules, Roxy and Mr. Polar Bear. The boxes also contain games and inspiration. In addition, every Snoop Cereal purchase helps support those in need, with Broadus Foods donating a portion of the proceeds to charities tackling homelessness and food insecurity.
“We want to make sure kids and kids at heart can have a champion breakfast. Our motto is the more we make, the more we give,” said Percy “Master P” Miller in a statement. “Growing up on WIC, I am honored and humbled to now own a business with Snoop that can help underprivileged families,”
“Partnering with Post Consumer Brands made sense with our shared mission to build economic empowerment and add diversity to supermarkets with Black-owned breakfast foods,” added Calvin “Snoop Dogg” Broadus. “Creating wealth for generations is an important message to share with the world. Coming from hip-hop and being able to produce a product with a family name that my children, grandchildren and others will be a part of is a blessing. We are making history, and Momma Snoop products come next. Working with Post Consumer Brands guarantees the highest quality, widest variety of flavors and the best tasting product on the market. Master P and I are the new Kings of Breakfast Food.”
Here are the descriptions of the three Snoop Cereals:
• Snoop Cereal Fruity Hoopz with Marshmallows, a sweetened multigrain breakfast cereal with fun vibrant colors packed with unmistakable fruity deliciousness.
• Snoop Cereal Cinnamon Toasteez, a tasty, sweetened crunchy wheat and rice cereal with just the right hint of cinnamon.
• Snoop Cereal Frosted Drizzlerz, a sweetened, crunchy, frosted whole wheat breakfast cereal that meets WIC requirements.
“Our goal at Post Consumer Brands is to make great food accessible to everyone, and we have been feeding families for over 125 years. When Snoop Dogg and Master P approached us with the opportunity to produce Snoop Cereal for Broadus Foods, we were immediately brought together by our shared passion for feeding all families, building diversity and economic development, and serving communities,” said TD Dixon, chief growth officer, Post Consumer Brands. “We are thrilled to partner with a company that shares our commitment to family and community.”
This is just the latest cereal news from Post Consumer Brands. Post also recently announced their partnership with the Walt Disney Company as part of the Disney 100 Years of Wonder celebration, as well as the new Pebbles Crunch’d cereal.
The new Snoop Cereals will be launched this summer.