One of Quibi’s only good projects is releasing it in selected cinemas

A movie originally designed to be viewed in quick bursts on a mobile device is now getting a full theatrical release. Quibis Die Hart is getting a limited theatrical release through Prime Video, creating the latest twist in the Quibi saga – one that’s far too long or too convoluted to fit into a video on Quibi. The “movie” – basically a long adaptation of the original 10 episodes of the series – is directed by Strange: The Story of Al Yankovic helmsman Eric Appel, who has since Brooklyn nine-nine apparently built a successful career in a strangely (no pun intended) specific niche. John Wick franchise writer Derek Kolstad provided the script.

The total duration of Die Hart is one hour and 18 minutes (unless something new is added to the original series for theatrical release). It will hit theaters around the world on February 24 in “select cinemas,” which could be a limited release in New York and Los Angeles, or a Fathom Events-style screening where theaters across the country can opt for a limited release. release. .

In Die Hart, a fictionalized version of actor and comedian Kevin Hart is tired of being cast as a sidekick. He wants to reinvent himself as an action star with the role of his life, but it quickly becomes dangerous. The film also stars John Travolta, Nathalie Emmanuel, Jean Reno and Josh Hartnett.

Originally launched on Quibi in 2020, Die Hart was one of the projects Roku picked up when it acquired Quibi’s assets. Roku is currently in production Die Hart 2: Die Harterstarring John Cena, Ben Schwartz and Paula Pell alongside a returning Hart.

Quibi was the brainchild of former Disney and Dreamworks executive Jeffrey Katzenberg. The concept was pretty simple: it would try to capture the energy around TikTok or early YouTube, where all the content was in short form and tailored for personal devices… but it would do it using big stars with bankable names . The company said they hoped to become the go-to entertainment platform for people who ride public transportation, wait in lines, and do other chores that cause downtime in the middle of the day.

Unfortunately for them, their launch happened just as the Covid-19 pandemic shut down most of the world, and millions of people who would otherwise be bored on the subway were suddenly at home. Those circumstances, combined with the fact that many observers and potential users never thought it was such a good idea to begin with, ensured a quick death for Quibi, which shut down in December 2020 – just 8 months after programming began. in April.

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