M3GAN Box Office previews launch at $2.75 million

The critically acclaimed Blumhouse movie M3GAN took in $2.75 million last night during preview night screenings, kicking off a weekend expected to make between $15 and $20 million for Universal. Independent Tracking actually expected the movie to top $20 million, but with Universal’s official $17 million projection, it’s clear anything close to that will be seen as a success. The film, about a killer robot doll, has a reported budget of $12 million. Even at $20 million, the film is not expected to surpass Avatar: The way of the water this weekend, which is expected to make between $25 and $30 million.

M3GAN is Blumhouse’s new horror thriller that became an instant hit on social media when the trailer came out last year. The new film follows a lifelike doll programmed to be a child’s greatest companion, but her creation has unimaginable consequences. M3GAN officially hits theaters tomorrow night, and it’s already started Rotten tomatoes with an impressive score from critics. After debuting on Rotten Tomatoes with a 97% rating, the film currently sits at 95%.

M3GAN this will be a cinema exclusive, meaning you’ll have to wait a while to watch it at home. Universal Pictures previously made a deal with exhibitors that would offer shorter periods of exclusivity depending on a movie’s success, but they’ve also released a number of horror movies simultaneously in theaters and on Peacock (most notably the last two Halloween installments, also from Blumhouse).

Upcoming weeks Sicka thriller about a group of girls who are stalked at a lake house while quarantining at a lake house will appear on Peacock on day one.

Here is the official synopsis of the movie:

M3GAN is a marvel of artificial intelligence, a lifelike doll programmed to be a child’s greatest companion and a parent’s greatest ally. Designed by the brilliant roboticist of the toy company Gemma (Get out‘s Allison Williams), M3GAN can listen and watch and learn as she becomes friend and teacher, playmate and protector to the child she is attached to.

When Gemma suddenly becomes the caretaker of her 8-year-old orphaned niece, Cady (Violet McGraw, The Ghost of Hill House), Gemma is insecure and unprepared to grow older. Under a heavy workload, Gemma decides to pair her M3GAN prototype with Cady in an attempt to solve both problems – a decision that will have unimaginable consequences.

M3GAN is in theaters now.

h/t deadline

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