Ahead of the 2009 debut avatarFilmmaker James Cameron has already proven to be a master of his craft, gaining both critical and financial acclaim over the decades. avatar, he did not contain his frustrations. The filmmaker was so confident in his project that he took on the executive, offering an expletive-filled refutation of how much success his film would have and how, once successful, it would be too late for the executive. withdraw their words.
“I said something I’ve never said to anyone else in the company,” Cameron told GK. “‘I think this movie is going to make all the damn money. And when it does, it’ll be too late to love the movie. The time for you to love the movie is today. So I’m asking you don’t want to say something you don’t feel, but just know that I will always know that no matter how complimentary you are about the movie in the future when it makes all the money.'”
He continued: “And that’s exactly what I said, in all caps, ‘ALL THE MONEY’, not part of the money, all the damn money. I said, ‘You can’t come back to me and compliment the movie or come come over and say, “Look what we’ve done together.” You can’t do that.’ At that point, that particular studio manager freaked out and went over to me. And I told him to get the hell out of my office. And that’s where it stayed.”
Cameron made it a point not to name the principal given the tension of the exchange. With the film becoming the highest-grossing film of all time, Cameron clearly won the debate.
As for why the movie was such a success, the filmmaker noted that it wasn’t so much an alignment of external factors as the performance of the endeavor itself.
“I think anyone who’s seen the movie knows why [it was a success]; it’s a goddamn giant adventure that’s an all-consuming emotional experience that leaves you wrung out by the end of the movie,” Cameron confessed. “And it was visually groundbreaking, and it still holds up today. So I don’t think I need a theory.”
Avatar: the way of the water hits theaters on December 16.
What do you think of Cameron’s comments? Let us know in the comments!
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