Hyundai and Kia go head to head in the 2022 new car sales race

Hyundai and Kia go head to head in the 2022 new car sales race

South Korean siblings Hyundai and Kia are racing like never before. For the first time in Australian motoring history, young Kia is on course to surpass Hyundai this year.


The sales battle between South Korean sibling brands Hyundai and kia has been driving at full speed in the run-up to the year.

The community-owned auto giants are neck-and-neck to the finish line in 2022 — and the battle could bring savings for shoppers looking to grab a bargain.

Kia has outperformed Hyundai every month so far this year, the first time it has outperformed its partner brand for such a long period in Australia.



For the past eight years, Hyundai sales have steadily declined while Kia sales have risen.

The latest official sales figures show that Kia has reported 66,580 cars sold by the end of October 2022 (up 14.5 percent year-to-date in a market that has plateaued, up 0.9 percent).

Kia’s tally is about 3,200 more deliveries than Hyundai (63,392 new cars reported sold over the same period, up 5.2 percent over the same period).



Both brands are suffering from severe inventory shortages and have more orders than they can deliver cars.

However, the close competition between the two sibling rivals means they will be quick to strike a deal to report the car as sold and score an additional sale when cars become available in showrooms.

As previously reported, Hyundai and Kia share cars, engines and technology that were developed together – but the vehicles have a unique design and are built in separate factories.



Both brands came to Australia through independent dealers – initially with a limited range of cars, with Hyundai from 1986 and Kia from 1992 – but their local operations are now subsidiaries of their parent companies in South Korea.

2022 Kia (monthly sales) Kia (annual sales) Hyundai (monthly sales) Hyundai (annual sales)
January 5520 5520 5128 5128
February 5881 11.401 5649 10,777
march 6051 17,452 6516 17,293
April 6180 23,632 5552 22,845
Can 7307 30,939 7063 29,908
June 8480 39,419 8259 38.167
July 6711 46,130 6792 44,959
August 6780 52,910 6643 51,602
September 7290 60,200 6501 58.103
October 6380 66,580 5289 63,392

Source: Federal Chamber of the Automotive Industry (bold marks a sales gain for this period).

Kia sales in Australia over the last 10 years

  • 67,964 (2021)
  • 56,076 (2020)
  • 61,503 (2019)
  • 58,515 (2018)
  • 54,737 (2017)
  • 42,668 (2016)
  • 33,736 (2015)
  • 28,005 (2014)
  • 29,778 (2013)
  • 30,758 (2012)

Hyundai sales in Australia over the last 10 years

  • 72,872 (2021)
  • 64,807 (2020)
  • 86,104 (2019)
  • 94,187 (2018)
  • 97,013 (2017)
  • 101,555 (2016)
  • 102,004 (2015)
  • 100,011 (2014)
  • 97,006 (2013)
  • 91,536 (2012)

Source: Federal Chamber of the Automotive Industry



Joshua Dowling has been a motoring journalist for over 20 years, most of his time working for The Sydney Morning Herald (as motor editor and one of the early members of the Drive team) and News Corp Australia. He joined CarAdvice / Drive in 2018 and has been a World Car of the Year judge for more than 10 years.

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