What’s the best Super Bowl commercial of all time? Is it Apple’s Orwellian Macintosh computer ad from 1984? Volkswagens Star Wars-inspired “The Force” spot advertising the Passat? Maybe it’s the Betty White actor for Snickers, the heartwarming puppy love by Budweiser, Wendy’s slogan spawning”Where’s the meat?,” or Coca-Cola’s classic “Hey Kid, Catch!” with “Mean” Joe Greene. Before the Kansas City Chiefs and the Philadelphia Eagles face off Sunday in Super Bowl LVII, CBS will broadcast Super Bowl Greatest Commercials: Battle of the Decadesan interactive special where viewers vote live to crown the ultimate Super Bowl commercial of the past four decades.
The annual special will now air for the 22nd time on Wednesday, February 8 at 8:00 PM ET/PT on the CBS Television Network and will be streamed live and on-demand on Paramount+. (Premium subscribers can watch the stream live via their local CBS affiliate’s live feed and on-demand; Paramount+ Essential subscribers will have next-day on-demand access starting Feb. 9.)
Hosted by Boomer Esiason (CBS Sports’ The NFL Today) and Daniela Ruah (CBS’ NCIS: Los Angeles), the special will air from SoFi Stadium in Los Angeles and State Farm Stadium, the site of Super Bowl 57 in Arizona. Watch a preview of the special below.
During the hour-long special, Esiason and Ruah will spotlight their all-time favorite commercials from each decade before selecting their individual picks for the best Super Bowl commercial of the past four decades. Like the Big Game, the competition comes down to the top two finalists – but unlike the Chiefs vs. the Eagles, America will crown the winner with a live vote, which will be revealed at the end of the show.
Featuring iconic Super Bowl commercials from Budweiser, Coke, Pepsi, Doritos and more, the special will provide an exclusive behind-the-scenes look at the most classic and memorable Super Bowl ads from the past 40 years. Entertainment tonight co-host Kevin Frazier will cover the new commercials airing during Super Bowl 2023 – a lineup featuring PopCorners’ Break bad reunion, the Alicia Silverstone Super Bowl ad reprising her Clueless role for Rakuten, and a spot from the last Blockbuster video on Earth.
Super Bowl Greatest Commercials: Battle of the Decades will air Wednesday, February 8 on CBS and Paramount+ and will stream on the service the following day. Try Paramount+ for free here.
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