Italian supercar maker Ferrari set new records for global sales and corporate profits last year despite, or because of, travel restrictions amid the global lockdown caused by the coronavirus pandemic.
Legendary Italian supercar maker Ferrari set new records for global sales and corporate profits last year.
In 2022, Ferrari reported 13,221 new cars sold worldwide, beating its 2021 record of 11,155 by 18.5 percent, according to the company’s latest financial report.
Australian new car sales data showed Ferrari sold 203 cars locally last year – beating its record of 257 reported sales set in 2019.
Ferrari’s hybrid supercars — the 296 GTB/GTS and SF90 Stradale/Spider — accounted for 22 percent (or about 2,908 examples) of the automaker’s global sales in 2022, another record for the company.
The Italian company claims it also had its highest net profit in 2022, conceding 939 million euros (AU$1.49 billion) for the year – up nearly 13 percent from its previous record of 833 million euros ( AU$1.29 billion) in 2021.
Ferrari’s success follows reports of Rolls-Royce, Lamborghini, Bentley and Bugatti setting all-time sales records in 2022 – while German luxury brands Audi, BMW and Mercedes-Benz hit the brakes.
The V12 hybrid successor to the Ferrari 812 Superfast is slated for launch later this year and will be the first of 15 new models to be launched between 2023 and 2026.
In June 2022, Ferrari announced it would launch 15 new models by 2026, with 60 percent of upcoming cars set to be electrified – five percent electric and 55 percent hybrid.
At least 85 percent of the new Ferrari models will be production cars, such as the 296 GTB/GTS mid-engined V6 supercar, the Roma/Portofino front-engined V8 and the 812 Superfast successor.
Ferrari claims that by 2030, 80 percent of its models will be electrified — made up of 40 percent electric cars, 40 percent hybrids and 20 percent all-gasoline vehicles.
As previously reported, two new Ferrari models are expected to arrive in Australia in the second half of 2023 – the 296 GTS plug-in hybrid convertible and the non-electrified Purosangue SUV.
The first batch of Ferrari Purosangues for Australia has already been sold, forcing the Italian company to close its order books for the SUV and to announce two-year waiting periods for those who missed the original allocation.
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