Exclusive: China’s BYD is already Australia’s second-best electric car brand

Exclusive: China's BYD is already Australia's second-best electric car brand

Chinese car brand BYD is the second-biggest seller of electric cars in Australia – behind Tesla – after just two months on sale locally and despite a supply freeze enacted a month ago due to compliance concerns.


Newly launched Chinese car brand BYD has become Australia’s second best-selling electric vehicle manufacturer in the first two months of sales, according to exclusive registration data journey.

Data from each Australian state and territory is from journey disclosed 889 BYD Vehicles have been registered in the first two months of customer handover (September and October 2022).

For now, BYD only has one locally available model, the small SUV Atto 3.



The result means that BYD – distributed by EVDirect in Australia – was the number two electric vehicle brand in those specific months, behind Tesla’s record deliveries of 7,078 in the same period, but ahead of the likes of MG and Hyundai.

When it comes to specific electric model sales, the BYD Atto 3 was the third best-selling electric vehicle (EV) in Australia over the same period, behind the Tesla Model Y (5435) and Model 3 (1643) and ahead of the fourth-placed MG ZS EV (300 bis 400 estimated), Polestar 2 (331) and Hyundai Kona Electric (184).

journey awaits confirmation of MG ZS EV sales data from MG Australia – however, based on confirmed sales data for other electric cars, no more than 500 MG electric SUVs could have been delivered in September and October.



This brings the total number of EVs reported as sold in September and October 2022 to just over 10,000 – believed to be the second-best two-month period for EV sales on record, behind only August and September 2022, which saw the best sales from Tesla were on record months after multiple shipments arrived at once.

The strong sales result for BYD stands despite a nearly four-week halt to deliveries as the dealer worked through concerns about the Atto 3’s compliance with Australian motor vehicle regulations.

The delivery stop notice was issued after the rear center seat child seat’s upper anchor point was hidden under the carpet, violating compliance rules for five-seat passenger cars like the Atto 3, which require child seat anchorages to be accessible without the use of tools.



There were also compliance concerns related to the ISOFIX child seat attachment points on the front passenger seat. In Australia it is illegal to fit child restraint systems in the front seats of passenger cars. The BYD Atto 3’s passenger seat ISOFIX locators are now reportedly “disabled,” the company says.

The freeze on deliveries was lifted on November 11, although some customers have taken to social media to claim deliveries will not resume in earnest until next week. The supply pause is likely to impact BYD’s November 2022 sales data.

The Chinese automaker began delivering the Atto 3 in early September after a series of delays, from parts and shipping restrictions to a slower-than-planned local rollout of BYD’s large-capacity EVs (at one point). in 2021).



Local BYD dealer EVDirect has previously claimed it would share its sales figures with the new car lobby group, the Federal Chamber of the Automobile Industry, which publishes monthly reports.

After not listing BYD local sales dates for September 2022, the company claimed it would release information for October 2022 — but it missed that deadline, too.

The data received from journey lists approximately 890 BYD passenger cars registered in Australia in September and October 2022 – including a small number of vehicles registered in August, which were among the first cars to be delivered locally early the following month.



State by state, New South Wales and Queensland nearly ranked first with 234 and 235 registrations, respectively, or about 25 percent of the total.

Victoria followed with about 175 vessels, ahead of Western Australia with about 125, South Australia with about 75 and about 40 in Tasmania. Less than 10 BYD Atto 3 were registered in the ACT in September and October. All numbers have been rounded.

No specimens have been registered in the Northern Territory as BYD and EVDirect currently have no sales, service or vehicle pickup locations in the area.

NT buyers purchasing an Atto 3 must pay an additional $1195 to have a vehicle delivered to their home from Queensland.

BYD approvals from August to October 2022 (source: Drive.com.au)
PLOT 9
NSW 234
N.T 0
Queensland 235
SA 73
Tasmania 40
Victoria 175
WA 123
In total 889

Source: State and territory government registration data.

Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017 when he launched his own website Redline. He worked for Drive in 2018 before joining CarAdvice in 2019 and becoming a regular journalist on the news team in 2020. Cars have played a central role in Alex’s life, from leafing through car magazines at a young age to growing up surrounded by performance vehicles in a car-loving family.

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