Citroen CEO claims electric cars will smash SUVs

Citroen CEO claims electric cars will smash SUVs

The boss of French automaker Citroen says SUVs are too big to get the best efficiency out of electric propulsion and the tide will soon turn against them.


The boss of the French carmaker citroen has boldly claimed that the introduction of electric cars will slow the dominance of SUVs – although the vehicles climbing the sales charts continue to gain momentum.

Sales of SUVs around the world continue to skyrocket and are now outselling regular cars in many regions. But the Citroën boss predicts that the tide will soon turn against the SUV.

Speech at the European launch of the C4 X – a midsize sedan on stilts – citroen CEO Vincent Cobée told the British publication Auto Express “The world of SUVs is over.”



Mr Cobée says electric SUVs, because of their size and bulk, require larger battery packs – adding weight and making an electric car less efficient.

“If a battery electric vehicle (EV) has the aerodynamics wrong, the range penalty is massive. You can lose 50 kilometers between good and bad aero, and between an SUV and a sedan you are talking very easily of 60, 70, 80 kilometers (range),” said Mr. Cobée Auto Express.

“(Authorities) will start limiting weight and battery sizes, either through taxes, through incentives, through regulation, through naming and shame.



“The A-segment (city cars) have been killed by regulations, (and) the D-segment (SUVs) are being killed by aerodynamics and weight,” the executive said Auto Express.

But with continued global growth in sales of SUVs of all shapes and sizes, it may be some time before motorists turn their backs on SUVs, the executive said Auto Express: “(The) numbers don’t tell me I’m right.”

The Citroën eC4

In Australia, SUVs accounted for more than half (53 per cent) of the total new car market last year – an eight per cent increase on the previous year.



In Europe, almost half of the new cars sold in Europe between January and June 2022 were SUVs Jato Dynamics.

As an example of how body shape can affect the efficiency of an electric car, we only have to look at the Tesla Model 3 sedan and Model Y SUV.

Both vehicles are powered by the same battery pack and electric motors driving the rear wheels.



Tesla claims the sleek Model 3 sedan can achieve a range of 300 miles on a single charge, while the Tesla Model Y SUV has a range of 280 miles — about 22 miles, or seven percent, less than the sedan.

Citroën’s parent company Stellantis has previously announced plans to go 100 percent electric in Europe by 2030.

The Citroen brand plans to go fully electric in Europe by 2030 and currently offers five electric cars in its global model range – the e-C4, e-C4 X, Ami, e-Spacetourer and e-Berlingo – although none exist in Australia sold.



Despite increasing its annual sales from 175 cars in 2021 to 296 in 2022, Citroen is one of the least-selling car brands in Australia – ahead of low-volume premium automakers like Ferrari, Bentley, Lamborghini, Aston Martin, Lotus, McLaren and Rolls- Royce in the new car sales charts.

Jordan Mulach

Jordan Mulach was born in Canberra/Ngunnawal and currently resides in Brisbane/Turrbal. Jordan joined the Drive team in 2022 and has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. A self-proclaimed iRacing addict, Jordan finds himself either behind the wheel of his Octavia RS or berating his ZH Fairlane over the weekend.

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