Cinnamon Toast Crunch is entering the realm of comic books in a big way. On Wednesday, the iconic cereal brand unveiled a special edition box in honor of Spider-Man’s 60th anniversary. As part of the celebration, the special Spider-Man box uses the cover for the character’s first appearance in Great fantasy #15.
An additional panel has been added to the back of the box, which expands to a two-page spread from the web-slinger’s first appearance. The item is a limited-time offer and will only be available through Walmart’s website beginning Thursday, October 20.
The best duo since MJ and Peter Parker – Cinnamon Toast Crunch has teamed up with Marvel Comics to offer Spider-Man fans a limited-edition collectible box that pays tribute to Peter Parker’s story of the hero’s origins in ‘The Amazing Spider-Man,” the company said in a press release. This extra sheet features a first-of-its-kind fifth panel and unfolds into a two-page comic book that highlights a recreation of the 1962 cover of Amazing Fantasy #15—the first-ever appearance of Spider-Man in a Marvel movie. comic.”
It’s not the first major release that Cinnamon Toast Crunch has had this year. This summer, cereal producer Cinnafuego introduced Toast Crunch to the masses, a spicy take on the classic breakfast cereal.
“CTC is always looking to bring our fans the most absurd and exciting experiences,” General Mills marketing manager Mindy Murray said at the time. “So when we were thinking about what to do next, we realized that snack time was a moment that could be spiced up. We can’t wait for CTC aficionados to try CinnaFuego, and if they dare, eat it with some milk as breakfast.”
While Cinnefuego Toast Crunch was once a Walmart exclusive, it was later made available as a limited-time offering from other stores.
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