CBS outperforms Disney+, Hulu, Amazon and HBO Max in one surprising streaming statistic. In a new series of issues of Nielsen, the broadcaster has reached 215 billion minutes of CBS programming across all of its holdings. That means more people watched their program than those competitors combined. It’s a wild number to think about and it makes sense when you consider how many different industries the company exists in. For example, holdings like The NFL on CBS and College Football programming are absolutely crushing. But they are also good for 67 billion viewing minutes. Similarly, their news section sees a whopping 37 billion minutes.
Between wildly popular franchises such as NCIS and FBI, er4 has also been viewed a combined 23 billion minutes. Go ahead and go for 4 billion minutes Blue blood also. But it’s not just the night that totally swells that. Day programs such as The price is right and the young and the restless also plays a role in 35 billion minutes consumed. It’s hard even for a juggernaut like Disney+ to keep track of these numbers due to specializations.
What is the strategy for the future
Last year, CBS CEO George Cheeks spoke about their acquisitions. It is clear that the terrestrial approach still works for them. “While ‘time spent’ has primarily been a metric for streamers, it actually shows the continued strength and scale of television broadcasting, and CBS in particular,” Cheeks said of the power of news and sports at Paramount Plus. “In addition, all of this content is also available on Paramount Plus, both live and on demand.”
“No matter how you analyze the numbers – time spent, live +7, live +3 or live – CBS’ primetime schedule and our highly successful new series resonate loudly with viewers,” added Kelly Kahl, president of CBS Entertainment, up to it.
Are you surprised by these numbers? Let us know in the comments!
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