Bugatti Chiron Profilee sells for 9.8 million euros and sets new car auction record

Bugatti Chiron Profilee sells for 9.8 million euros and sets new car auction record

The bespoke Bugatti Chiron ‘Profilée’ is the most expensive new car ever sold at auction – with a final bid of nearly €9.8 million (AU$15.1 million).

A unique variant of Bugatti Chiron hypercar has set the record as the most expensive new car sold at an auctionwith bids reaching nearly €9.8 million (AU$15.1 million).

While an impressive figure, the Chiron Profilée’s new car auction record falls short of retail sales records set by the Bugatti La Voiture Noire (11 million euros or AU$16.96 million) in 2019 and the Rolls Royce “Boat Tail” (£20m or AU$30.8m) in 2021.

The Bugatti Chiron “Profilée” was launched in December 2022 as a farewell to the French brand’s hypercar, powered by the legendary 8.0-litre “W16” quad-turbocharged engine with a power output of up to 1177 kW and 1600 Nm is driven.

A tan RM Sotheby’s Auctioned overnight in Paris, the one-of-a-kind Bugatti Chiron Profilée sold for a hammer price of €9,792,500 – the equivalent of $15,087,000 in Australian currency – beating the previous one new car auction Recording.

In 2016 Ferrari donated a new LaFerrari to one RM Sotheby’s Charity auction in Daytona, Florida. The hypercar sold today for $7,000,000 – $11.9 million in Australian currency, adjusted for inflation.

While the Profilée is the last Bugatti Chiron presented, the W16 Mistral Roadster will be the last variant of the hypercar to roll off the assembly line in 2024.

Bugatti initially announced it would limit Chiron production to 500 examples – including variants like the Pur Sport, Super Sport, Centodieci and W16 Mistral – but the Profilée adds one more to the list.

The future of Bugatti models is unknown after the French marque was acquired by Croatian electric hypercar maker Rimac and German brand Porsche in 2021 – with Bugatti ownership split 55:45 each.

Despite his connection to Rimac, Bugatti CEO Mate Rimac has previously said there are no plans for the company to go electric before 2032.

Mr Rimac previously said the successor to the Bugatti Chiron will be fitted with a high-performance petrol engine backed by hybrid technology to meet the stringent Euro 7 emissions regulations due to come into force in 2025.

Jordan Mulach

Jordan Mulach was born in Canberra/Ngunnawal and currently resides in Brisbane/Turrbal. Jordan joined the Drive team in 2022 and has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. A self-proclaimed iRacing addict, Jordan finds himself either behind the wheel of his Octavia RS or berating his ZH Fairlane over the weekend.

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