World Wrestling Entertainment is open for business. Top WWE executives have long used that phrase when asked about a possible sale, but for the first time in the company’s existence, it has real evidential value. Vince McMahon ended his brief retirement last January and returned to WWE’s board of directors with the explicit stated goal of assisting in the sale of the company. As WWE CEO Nick Khan recently said, 2023 is the ideal year to sell WWE to a parent company as the media rights to Monday Night Raw And WWE SmackDown expire this year. Rather than locking one of their flagship shows into a new television deal, McMahon and company want all of their assets available to their inevitable future suitor.

As for who that could be freer, analysts have drawn four leading candidates: Comcast, Amazon, Endeavor and the Public Investment Fund of Saudi Arabia. While those three industry giants have the upper hand mainly because of their wealth, a number of smaller potential buyers remain firmly in the race.

One is the Khans, the family that owns the Jacksonville Jaguars, Fulham FC and All Elite Wrestling. AEW President Tony Khan has expressed interest in being a part of the WWE sales process in the past, but has reiterated that he only knows as much as the public.

“I don’t know exactly what will happen there,” Khan told the Mark Hoke Show (u/t competitive). “I’ve been told, and I think they’ve said that publicly, that there may be a sales process.”

If and when a sale is triggered, Khan doubled down on his interest in being “involved.”

“If there is a sales process, I am definitely interested in it and may be involved,” Khan continued. “We’ll have to see what that process is, and who exactly they get involved. Certainly, I’m very interested in it.”

Chatter about the sale is still relatively calm, but is expected to pick up soon. WWE CEO Nick Khan recently gave a timeline of “maybe three months” as to when he could see a deal finalized.

Keep an eye on ComicBook.com for updates on WWE’s sales process.