2025 Lexus LFR: Australian branding hints at supercar flagship

2025 Lexus LFR: Trademark filings hint at name of next supercar - report

Toyota’s Australian arm has trademarked the LFR name, complementing previous reports of the successor to the Lexus LFA coming to market in the years to come.


Japanese car giant Toyota has applied in Australia to register the “LFR” badge. A nod to the name of the eagerly awaited successor to the Lexus LFA.

According to IP Australia’s website, Toyota Motor Corporation filed its trademark application for “LFR” on November 9, with the name falling under a “Class 12” classification for “automobiles and their components”.

The Australian bid follows Toyota’s luxury offshoot Lexus, which filed a trademark for the LFR name in Europe last month, adding to speculation that the Japanese company is developing a flagship supercar to succeed the LFA.



In December 2021, Toyota presented 30 electric concept cars, including the Lexus Electrified Sport, which became the front-runner as a possible LFA successor.



Unsubstantiated reports suggest that production of the Lexus LFR could begin as early as 2025, while the supercar will be phased out closer to 2032 – three years before Lexus plans to go all-electric.

This life cycle of seven years is significantly longer than the Lexus LFA, which was produced in Japan between December 2010 and December 2012 and only 500 vehicles were built.

The 4.8-liter V10-powered Lexus LFA started at $700,000 plus roading costs when it went out of sale in Australia in 2012.



Jordan Mulach

Jordan Mulach was born in Canberra/Ngunnawal and currently resides in Brisbane/Turrbal. Jordan joined the Drive team in 2022 and has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. A self-proclaimed iRacing addict, Jordan finds himself either behind the wheel of his Octavia RS or berating his ZH Fairlane over the weekend.

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