2024 Volvo EX90: electric SUV flagship named, due in Australia in 2024

2024 Volvo EX90: electric SUV flagship named, due in Australia in 2024

The battery-electric successor to the Volvo XC90 SUV will come out of cover in November as the Swedish brand renews its commitment to road safety and electrification.

The fully electric successor to the Volvo flagship XC90 has been given a name: the 2024 Volvo EX90.

The full-size, seven-seat family SUV is Volvo’s first electric flagship and is expected to result in a name change to an “EX” prefix for a future family of electric SUVs.

It will be unveiled globally in Europe on November 7, and production will begin next year, although the EX90 – previously slated to go by the Embla name – is not expected in Australia until the second half of 2024.

“The EX90 is hugely important. It is expected to be the first battery-electric seven-seater in the segment. I still believe it will be one of the first in Australia,” said Volvo Car Australia Managing Director Stephen Connor journey.

“We’re going to take it from one of our Chinese factories, that’s the plan. It’s been delayed a bit for us, so we’d probably try to have it in quarter three [between July and September] in 2024.”

The general look of the EX90 – including its heavily swept nose – has been revealed in patent images (above) showing a vehicle similar in size and style to the current XC90.

The EX90 will also be joined with the Polestar 3 – a large SUV from Volvo’s electric spin-off brand Polestar – as the two companies are linked through their owner, the Geely Group in China.

The biggest difference between the two models will be their seating layout and marketing position: the EX90 is aimed at families and has a seven-seat cabin, while the Polestar 3 will be a sportier five-seat aimed at electric competitors from Porsche and Tesla.

The announcement of the EX90 nameplate came as a surprise as Volvo Cars had previously indicated that it intended to use names – starting with Embla for its new flagship – instead of its traditional alphanumeric badges for everything from the 1970s 240, right through to the C70 from the 1990s and its recent XC range of SUVs.

However, that plan, released late last year by former Volvo CEO Hakan Samuelsson, appears to have changed over the past 12 months.

Volvo Cars launched the global teaser campaign ahead of the EX90 unveiling in November with a renewed safety push it calls “a new era” for the brand, along the lines of “what if your car could drive you right?”

“We always strive to be a pioneer in protecting life by setting new standards for ourselves and for the industry,” said Volvo Cars CEO Jim Rowan in an official Volvo presentation.

“Be safe, feel safe and have peace of mind, that’s our mission.”

The new safety package focuses more on the driver, with sensors checking if they’re tired, distracted or intoxicated.

“Basically when the driver’s mind leaves the driving behind,” said Michael Ljung Aust, Senior Safety Technical Leader, in one Official Volvo video.

Paul Gover

Paul Gover has been a motoring journalist for more than 40 years and has worked for newspapers, magazines, websites, radio and television. A qualified general news journalist and sports reporter, his passion for driving has taken him to Wheels, Motor, Car Australia, Which Car and Auto Action magazines. He is a champion racer as well as a World Car of the Year judge.

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