2023 BMW XM Label Red: 550 kW flagship edition breaks cover

2023 BMW XM Label Red: 550 kW flagship edition breaks cover

The flagship BMW XM Label Red has surfaced online, appearing more than a year before it’s due in Australian showrooms.


That 2023 BMW XM Label Red Edition was unveiled ahead of time, with the German automaker’s Austrian arm releasing photos of the performance SUV more than a year before it went on sale.

During this week’s unveiling of the XM SUV, BMW said its plug-in hybrid SUV would be launched early next year first in a single class before the more powerful model arrives Label Red Variant at the end of 2023.

However, in a series of since-deleted posts continued Instagram, BMW Austria has prematurely unmasked the XM Label Red – a car that will become BMW’s most powerful production vehicle ever.



Painted in Dark Blue, the BMW XM Label Red gets red exterior accents on the front grille, window line and shoulder line – instead of the standard XM’s “Night Gold” trim.

BMW’s standard XM

While the official BMW XM unveiling photos showed the plug-in hybrid SUV on its optional 23-inch wheels, the XM appears to be Label Red on the smaller 22-inch wheels that are standard in Australia – with Label Red -exclusive red spoke highlights.

No photos of the interior of the BMW XM Label Red have been released, but its seats appear to be upholstered in red leather, rather than the blue leather featured in the earlier reveal images.



BMW states that the XM Label Red will develop 550 kW and 1000 Nm from its 4.4-litre twin-turbocharged V8 engine and plug-in hybrid system – increasing the output of the standard XM by 70kW and 200Nm.

This is achieved with new tuning for the V8 engine, which is said to increase its output from 360 kW / 650 Nm to 430 kW / 750 Nm – with the 145 kW / 280 Nm electric motor remaining unchanged.

The BMW XM Label Red

The German automaker also claims that the XM will achieve fuel economy as low as 1.5l/100km, although it did not make clear on which cycle it would be tested.



As previously reported, the BMW XM is slated to hit Australian showrooms in the first half of 2023, priced from $297,900 plus road expenses.

That 2023 BMW XM Label Red is due in Australia late next year.

BMW Australia has yet to set a price for its flagship variant, although it’s expected to eclipse the company’s current most expensive model, the $362,900 M8 Competition Coupe.



Jordan Mulach

Jordan Mulach was born in Canberra/Ngunnawal and currently resides in Brisbane/Turrbal. Jordan joined the Drive team in 2022 and has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. A self-proclaimed iRacing addict, Jordan finds himself either behind the wheel of his Octavia RS or berating his ZH Fairlane over the weekend.

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